Close-up of a pottle of Thrive held in someone's handRestore collagen supplement sitting on a fence postA range of Homegrown Primal supplements lined up on grass.A close up of our Heart + Lung and ManPower supplements.

Homegrown Primal

Experience the benefits of an ancestral lifestyle with Homegrown Primal. Our premium grass-fed, grass finished bovine supplements are made from the highest quality, pasture-raised beef from New Zealand. Perfect for paleo, keto and carnivore diets, our products provide essential nutrients that support overall health and wellbeing.

Janet and Marti sitting on a park bench

Nau mai ki tō tātou hapori

Welcome to our tribe.

We believe in nose-to-tail nutrition. This way of eating provides a full balance of all the nutrients we need for optimal health and vitality. A diet without animal sourced food can lead to deficiencies in B vitamins, heme iron and choline. Homegrown Primal supplements can contribute to increasing your intake of these essential nutrients and reclaiming your vitality. 

We are a New Zealand couple with a family business owned and operated in the South Island of New Zealand. We have the luxury of incredibly fertile land and pristine waters, the cattle here in the South Island are healthy, naturally-raised and grass-fed and grass finished

We believe our supplements are the best and purest available on the market today.

Find the right supplements to meet your goals:

Energy & Vitality

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Strength & Movement

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Cognition, Focus & Clarity

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For Your Pets

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Two grass-fed cattle from Canterbury, New Zealand

Supplements you can trust

Everything you need.
Nothing you don't.

Don't take our word for it

★★★★★

More energy, no more night sweats. Feel a lot better generally. Highly recommend!

Lucy B

Mojo for Women

★★★★★

Hey awesome supplements! Very grateful you have put in the work for a wonderful product for our benefit ! Thanks again!

John K

Mojo for Men

★★★★★

Thrive is my favourite product, nutrient dense and also ethically sound to use all of the animal.

Christopher W

Thrive

★★★★★

Great! Instantly could tell a difference in my energy

Chris V

Man's Power Pack

★★★★★

Always 5 stars! If your looking for an awesome top quality beef liver product, look no further! My 7 & 3yr olds also take these capsules. Great for the whole family!

Jeanette W

Thrive

★★★★★

Brilliant product. Increased vitality and energy. I’ll be buying this product monthly

Hayden J

Thrive

★★★★★

Loving my organ supps. I have more energy, less brain fog & sleeping better. Best I've felt in years. Thank you.

Victoria P

Ignition