- Fibre as an Essential Nutrient:
- Classified as an essential nutrient but lacks usable nutrition for humans.
- Raises the question of how it can be considered a nutrient.
- Not Necessary and Potential Harm:
- Fibre is not necessary for the body.
- It may cause harm, including constipation, contrary to common belief.
- Constipation and Fibre:
- Clinical trials show reducing or eliminating fibre can improve and eliminate constipation symptoms.
- Analogy: Treating constipation with fibre is like adding more cars to a traffic jam.
- Colon Function and Hydration:
- Colon's function is to desiccate liquid waste and retain water.
- Adequate fat intake keeps stool soft, regardless of dehydration.
- Fibre may hinder peristalsis and slow bowel movement.
- Evolutionary Perspective:
- Humans can't digest fibre and derive nutrition from it.
- Ancestral cecum once stored bacteria for fibre digestion, now a vestigial appendix.
- Our ancestors didn't consume fibre as a staple for millions of years; questioning its necessity now.
- Fibre as an Anti-Nutrient:
- Indigestible fibre can form a lattice in the digestive tract.
- Blocks digestion and absorption of food, potentially beneficial for low-quality diets.
- Video Recommendation:
- Suggests watching Zoe Harcombe's video "What about fibre?" on YouTube for detailed insights.
- Constipation and Fat Intake:
- Contrary to popular belief, lack of fat intake is a primary reason for constipation, not fibre.

Fibre: YES or NO
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Why We Created Complete Beast | A New Standard In Daily Nutrition
Resetting the Standard for Everyday Nutrition Complete Beast is now available to pre-order, and will start shipping from our store on the 16th of February. That sounds incredible to say out loud. Not only because it’s a new product, but because of what Complete Beast represents. This is the point we’ve been working towards since Marty and I started Homegrown Primal all those years ago. Complete Beast is the nutritional foundation of the Homegrown Primal range. The everyday baseline. The product everything else builds from. And it didn’t happen by accident. A Path of Discovery From the beginning, our intention has been shaped by a single thought:to restore the ancestral nutrients modern diets leave out. That commitment led us deep into nose-to-tail nutrition, not as a trend, but as a way of understanding how the human body is actually meant to be nourished. Over time, we kept coming back to the same realisation: Even people who eat well often lack a true nutritional base. Modern solutions tend to fill that gap with synthetic multivitamins and isolated nutrients. But that model never sat right with us. So we didn’t rush to replace it.We took our time to understand what should exist instead. Why Synthetic Multivitamins Aren’t the Answer Most multivitamins are constructed from individual compounds, vitamins and minerals. They're separated from food and delivered in isolation. Human biology doesn’t work that way. Nutrients are meant to arrive together, supported by cofactors, enzymes, fats, and proteins that help the body recognise and use them effectively. That’s how food works. That’s how humans evolved to be nourished. Historically, organ foods played this role. They weren’t eaten to correct deficiencies.They were eaten regularly to prevent them. That understanding became the backbone of Complete Beast. Complete Beast: The Everyday Baseline Complete Beast is designed to be where your nutrition starts. After more than five years of formulation and refinement, it delivers a true nose-to-tail solution, bringing together 13 organs and glands, freeze-dried to preserve nature’s most bioavailable nutrients, in one simple daily product. It fits naturally alongside: An animal-based or carnivore way of eating A whole-food, ingredient-conscious diet A modern lifestyle where simplicity matters This isn’t a targeted supplement.It isn’t a stack.It isn’t about chasing outcomes. It’s the foundation. Where Does Complete Beast Fit? Complete Beast is designed to cover your daily nutritional base, the layer that supports the body as a whole. From there, the rest of the Homegrown Primal range exists to provide targeted support, depending on your needs, goals, or life stage. Some people choose to layer in additional organ support for areas like cognition, hormones, recovery, iron status, or connective tissue health. Others keep things simple and build from the foundation over time. Think of Complete Beast as the starting point.Everything else provides focused support built on top of that base. Why Organ-Based Nutrition Forms the Base First and foremost, Complete Beast is food. That means protein, real protein, supplying the amino acids required for: Tissue repair Enzyme production Hormone signalling Immune communication Metabolic health But protein is only part of the picture. Organ foods provide vitamins and minerals in the forms the body recognises, working together, not in isolation. Complete Beast naturally delivers: Bioavailable heme iron to support oxygen transport Vitamin B12 and the full B-complex for energy metabolism CoQ10 for cellular energy production Zinc and selenium to support immune resilience A broad spectrum of essential amino acids No fillers.No synthetics.Nothing added or taken away. Just 100% pure, grass-fed beef sourced from New Zealand farms. Supporting the Body as a Whole System The body doesn’t operate in compartments. Energy production influences immunity.Oxygen delivery supports endurance and cognition.Structural integrity underpins resilience. Nutrition should reflect that interconnected reality. Each organ included in Complete Beast contributes to the support of: Cardiovascular function Immune resilience Respiratory efficiency Nervous system health Skeletal integrity Overall vitality This is why Complete Beast isn’t designed to “target” a single system. It’s designed to support the whole system, consistently, every day. Strength in Simplicity We didn’t create Complete Beast to simplify everything. We created it to simplify your nutritional foundation. The base layer of nutrition shouldn’t require constant planning or decision-making. It should be steady, reliable, and easy to maintain, so that any additional support you choose to add is intentional, not reactive. Complete Beast removes friction at the foundation level: No guessing whether your base nutrition is covered No nutritional gaps hiding behind good intentions From there, targeted organ support can be layered in as needed, depending on your goals, your training, your life stage, or what your body is asking for. Complete Beast sets the standard for everyday foundational nutrition, while the rest of the Homegrown Primal range allows you to go deeper, with purpose. Who Complete Beast Is For Complete Beast is for anyone who has ever asked the questions: What organs do I need daily? What does my body need, every day, to be properly supported? Complete Beast is where your nutrition starts, your daily baseline. It’s designed to sit seamlessly alongside an animal-based diet or a whole-food diet, giving you confidence that your foundations are covered. It's not another pill with promises.Just pure nutrition that works. One Week Out. The Most Complete Base We’ve Ever Created With one week to go until we start shipping, this feels less like a release and more like a marker. Complete Beast represents the most complete base nutrient mix we’ve ever created, and the clearest expression of what Homegrown Primal stands for. This isn’t about novelty.It isn’t about hype. It’s about resetting the foundations for everyday nutrition, and returning to what has always worked. We're so grateful to finally be bringing this product to you, our incredible tribe. Complete Beast. Daily Nutrition. Designed by Nature.
Learn moreOrgans: Nature's Original Superfood
Organs aren’t new. They’ve nourished humans for thousands of years, long before supplements, supermarkets, or nutrition labels existed. Yet today, they’ve been pushed aside, hidden behind the bright colours and fanfare of processed foods that are empty of real nutrition. Thankfully, there’s a shift happening. More people are returning to natural ways of eating, and organs are finding their way back onto the menu. And for good reason. Why Organ Meats Are So Nutrient Dense Organs are among the most nutrient-dense foods on the planet. They contain vitamins and minerals in their most natural, bioavailable form, the way the body recognises and uses them best. Unlike isolated synthetic nutrients, organs provide nutrition in balance. Iron comes with its cofactors. B vitamins work together. Fat-soluble vitamins arrive packaged the way nature intended. This is why traditional cultures prized organs and often reserved them for those most in need of nutrition. Why Take Organ Supplements Instead of Eating Organs? We would prefer you to eat the organ, beef liver is delicious if cooked well. But for many people, organs are hard to source, or they are nervous about preparing and cooking them. There are also organs that rarely make it to the butcher or supermarket, like brain or testes, yet they offer very specific nutritional benefits. That’s why we developed our range of organ supplements. They are ethically sourced, freeze-dried, and encapsulated. This process preserves nutrients while making organs easy to include in everyday life. You get access to specialised organs and their unique nutrition, without needing to cook or source them yourself. Do I Need Organ Supplements If I Eat a Healthy Diet? Even with a good diet, many people still fall short on key nutrients like iron, B vitamins, zinc, and fat-soluble vitamins. Stress, training, pregnancy, illness and recovery all increase nutrient demand. Organ supplements can help support nutritional needs during these times, even when you’re eating well. Do Organ Supplements Taste or Smell Strong? No. Our organs are freeze-dried and encapsulated, so you don’t experience the flavour or smell often associated with organ meats, just the benefits. Can You Take Organ Supplements Every Day? Yes, when used as directed. These are whole foods, not synthetic isolates. If you’re new to organ supplements, starting slowly and listening to how your body responds is always a wise approach. Who Are Organ Supplements Good For? Organ supplements are popular with active people who want strong, foundational nutrition. They’re also commonly used by people who are: Low in energy Struggling with iron levels Supporting gut health Navigating hormonal changes Rebuilding immunity Recovering from stress or illness Rather than pushing the body, organ supplements work to support it. How Long Do Organ Supplements Take to Work? Some people notice changes within a week, while others may take a month or more. Organs work at a deep, cellular level. They’re not a quick fix, they’re about steady support and consistency over time. Are Organ Supplements Just a Trend? The interest in organ supplements may be trending, but the food itself is timeless. Organs were prized long before supplements existed. What we’re seeing now is a return to nutrient-dense, traditional foods in a modern, accessible form. Final Thoughts on Organ Supplements and Ancestral Nutrition Organ supplements are about coming back to foods our bodies are designed to thrive on. Whether you’re curious, rebuilding, or simply looking for deeper nourishment, organs offer one of the most grounding and supportive forms of nutrition available. Sometimes, the most powerful solution isn’t something new, it’s something we’ve known all along.
Learn moreReal Nutrition Isn't Built In A Lab
Choosing Natural Clarity Over Synthetic Confusion I love seeing people in the supermarket reading labels. If this is you, well done. It means you’re informed, curious, and taking responsibility for your health. Informed choices matter. In an ideal world, labels would be simple. Organic. No sugar added. Single-ingredient foods. That should be all we need. Instead, we’re faced with long ingredient lists filled with words like preservatives, fortified, canola oil, and vegetable oils; all signs that the food inside the packet has been altered, extended for shelf life, and stripped of its natural integrity. And this confusion doesn’t stop with food. It’s even louder in the supplement aisle. Long promises. Even longer labels. Synthetic ingredients designed to look like nutrition. Synthetic Supplements: Nutrition on Paper Synthetic supplements are built in labs, not in nature. They’re made from isolated vitamins and minerals, extracted, chemically altered, stabilised, and recombined. On paper, they look impressive. High doses. Long lists. Clinical language. But the human body doesn’t read labels. It responds to recognition. When nutrients arrive without their natural cofactors, the enzymes, fats, minerals and proteins they’re meant to travel with - absorption suffers. The body works harder to process them. Imbalances can form. And over time, people are left chasing higher doses for diminishing returns. More isn’t better when the body doesn’t recognise what it’s receiving. Whole Foods: Nutrition Your Body Understands Whole foods are essential for a long, healthy life. In nature, nutrients never arrive alone. Iron comes bound to proteins. Vitamin A is balanced by copper and zinc. B vitamins arrive as a complete team, not solo players. This is why whole foods like eggs, meat, organ meats, raw dairy, and seasonal fruit, eaten sparingly, deliver something synthetic products never can. They provide energy not just to get through the day, but to think clearly. To move well. To build resilience. To live as the strong, capable human you were born to be. Why Spoilage Is a Good Thing Here’s a simple rule: Avoid foods designed to last months on a shelf. Choose foods that spoil. Spoilage is nature’s timestamp. It tells you the food is alive, not manipulated, and real. When food needs plastic, preservatives, or fortification to survive, it’s already lost much of what made it nourishing in the first place. The same principle applies to supplements. Whole food supplements are simply real food, preserved carefully, not rebuilt synthetically. Freeze-dried organs retain their natural structure, nutrients, and bioavailability. Nutrition your body recognises immediately. No translation required. The Ancestral Reality For most of human history, there were no multivitamins. There was liver. Heart. Kidney. Bone marrow. Blood. These foods sustained strength, fertility, immunity, and longevity across generations. Modern diets removed them. Synthetic supplements tried to replace them. Whole food nutrition restores what was lost. Longevity Requires Intention Thankfully, education is more accessible than ever, and people are waking up. But there’s still noise. Social traditions. Celebrations. Convenience foods. Endless options. Staying committed isn’t always easy when cake and savoury platters are the norm. But longevity has never been accidental. It requires intention, and sometimes a strong will. The good news? It doesn’t require complexity. It Really Is This Simple Choose whole foods over processed. Choose nutrients over isolated chemistry. Because real nutrition doesn’t spike and crash. It builds. Quietly, consistently and naturally.
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