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Why the Future of Food Depends on How It’s Produced

Why the Future of Food Depends on How It’s Produced

What a fantastic few days at Underground Festival. We left feeling even more certain about one thing: the future of food depends on how it is produced. Over the course of the festival, we spent time with New Zealand farmers and regenerative food producers who refuse shortcuts. These are people deeply committed to raising and processing food the right way, with integrity, respect for the land, and a long-term view of health. For us, these conversations matter. At Homegrown Primal, our commitment to grass-fed, New Zealand–sourced organs begins long before a product is made. It begins with the people who care for the animals and the soil. During the festival, Janet sat down with two producers to hear their stories firsthand. Logan Wait of Earth First Food on Humane On-Farm Processing Logan Wait from Earth First Food shared his perspective on regenerative farming and humane on-farm processing in New Zealand. For Logan, processing animals on farm is not about efficiency. It is about reducing stress, maintaining integrity, and respecting the life of the animal from beginning to end. By keeping the process local and transparent, farmers can prioritise animal welfare and maintain higher standards across the entire food chain. In a time when food systems are increasingly industrialised, conversations like this remind us that how food is handled matters just as much as how it is raised. Watch our conversation with Logan below: Your browser does not support the video tag. Clare Buchanan of Re Dairy on Regenerative Farming and Animal Welfare Clare Buchanan from Re Dairy spoke openly about her personal health journey and the role that Homegrown Primal products played in her return to health. Her story reflects a growing movement across New Zealand. More people are questioning where their food comes from and how it is produced. Regenerative dairy farming, when done properly, prioritises soil health, animal welfare, and long-term sustainability. Clare shared how focusing on real food, including grass-fed animal products, became part of her wider lifestyle change. Like many in our community, she found that simplifying nutrition and returning to whole food principles created a meaningful shift in how she felt day to day. Watch our conversation with Clare below: Your browser does not support the video tag. Why These Conversations Matter Spending time with New Zealand farmers and regenerative producers reinforces something we have always believed: purity begins at the source. At Homegrown Primal, our products are made from 100 percent New Zealand–sourced, grass-fed bovine organs. We do not add fillers, flavours, or synthetic compounds. That commitment only works because the farmers and producers we rely on hold the same standards. When we talk about whole food nutrition, humane farming, and regenerative practices, we are not speaking in trends. We are speaking about long-term responsibility. To the land. To the animal. To the people who rely on that food. If you would like to learn more about regenerative farming practices and our approach at Homegrown Primal, you can read more here.

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