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Why We Created Complete Beast | A New Standard In Daily Nutrition

Why We Created Complete Beast | A New Standard In Daily Nutrition

Resetting the Standard for Everyday Nutrition

Complete Beast is now available to pre-order, and will start shipping from our store on the 16th of February.

That sounds incredible to say out loud. Not only because it’s a new product, but because of what Complete Beast represents. This is the point we’ve been working towards since Marty and I started Homegrown Primal all those years ago. 

Complete Beast is the nutritional foundation of the Homegrown Primal range.

The everyday baseline.

The product everything else builds from.

And it didn’t happen by accident.

A Path of Discovery

From the beginning, our intention has been shaped by a single thought:
to restore the ancestral nutrients modern diets leave out.

That commitment led us deep into nose-to-tail nutrition, not as a trend, but as a way of understanding how the human body is actually meant to be nourished.

Over time, we kept coming back to the same realisation:

Even people who eat well often lack a true nutritional base.

Modern solutions tend to fill that gap with synthetic multivitamins and isolated nutrients. But that model never sat right with us.

So we didn’t rush to replace it.
We took our time to understand what should exist instead.

Why Synthetic Multivitamins Aren’t the Answer

Most multivitamins are constructed from individual compounds, vitamins and minerals. They're separated from food and delivered in isolation.

Human biology doesn’t work that way.

Nutrients are meant to arrive together, supported by cofactors, enzymes, fats, and proteins that help the body recognise and use them effectively. That’s how food works. That’s how humans evolved to be nourished.

Historically, organ foods played this role.

They weren’t eaten to correct deficiencies.
They were eaten regularly to prevent them.

That understanding became the backbone of Complete Beast.

Complete Beast: The Everyday Baseline

Complete Beast is designed to be where your nutrition starts.

After more than five years of formulation and refinement, it delivers a true nose-to-tail solution, bringing together 13 organs and glands, freeze-dried to preserve nature’s most bioavailable nutrients, in one simple daily product.

It fits naturally alongside:

  • An animal-based or carnivore way of eating
  • A whole-food, ingredient-conscious diet
  • A modern lifestyle where simplicity matters

This isn’t a targeted supplement.
It isn’t a stack.
It isn’t about chasing outcomes.

It’s the foundation.

Where Does Complete Beast Fit?

Complete Beast is designed to cover your daily nutritional base, the layer that supports the body as a whole.

From there, the rest of the Homegrown Primal range exists to provide targeted support, depending on your needs, goals, or life stage.

Some people choose to layer in additional organ support for areas like cognition, hormones, recovery, iron status, or connective tissue health. Others keep things simple and build from the foundation over time.

Think of Complete Beast as the starting point.
Everything else provides focused support built on top of that base.

Why Organ-Based Nutrition Forms the Base

First and foremost, Complete Beast is food.

That means protein, real protein, supplying the amino acids required for:

  • Tissue repair
  • Enzyme production
  • Hormone signalling
  • Immune communication
  • Metabolic health

But protein is only part of the picture.

Organ foods provide vitamins and minerals in the forms the body recognises, working together, not in isolation.

Complete Beast naturally delivers:

  • Bioavailable heme iron to support oxygen transport
  • Vitamin B12 and the full B-complex for energy metabolism
  • CoQ10 for cellular energy production
  • Zinc and selenium to support immune resilience
  • A broad spectrum of essential amino acids

No fillers.
No synthetics.
Nothing added or taken away. 

Just 100% pure, grass-fed beef sourced from New Zealand farms.

Supporting the Body as a Whole System

The body doesn’t operate in compartments.

Energy production influences immunity.
Oxygen delivery supports endurance and cognition.
Structural integrity underpins resilience.

Nutrition should reflect that interconnected reality.

Each organ included in Complete Beast contributes to the support of:

  • Cardiovascular function
  • Immune resilience
  • Respiratory efficiency
  • Nervous system health
  • Skeletal integrity
  • Overall vitality

This is why Complete Beast isn’t designed to “target” a single system. It’s designed to support the whole system, consistently, every day.

Strength in Simplicity

We didn’t create Complete Beast to simplify everything.

We created it to simplify your nutritional foundation.

The base layer of nutrition shouldn’t require constant planning or decision-making. It should be steady, reliable, and easy to maintain, so that any additional support you choose to add is intentional, not reactive.

Complete Beast removes friction at the foundation level:

  • No guessing whether your base nutrition is covered
  • No nutritional gaps hiding behind good intentions

From there, targeted organ support can be layered in as needed, depending on your goals, your training, your life stage, or what your body is asking for.

Complete Beast sets the standard for everyday foundational nutrition, while the rest of the Homegrown Primal range allows you to go deeper, with purpose.

Who Complete Beast Is For

Complete Beast is for anyone who has ever asked the questions:

  • What organs do I need daily?
  • What does my body need, every day, to be properly supported?

Complete Beast is where your nutrition starts, your daily baseline.

It’s designed to sit seamlessly alongside an animal-based diet or a whole-food diet, giving you confidence that your foundations are covered.

It's not another pill with promises.
Just pure nutrition that works.

One Week Out. The Most Complete Base We’ve Ever Created

With one week to go until we start shipping, this feels less like a release and more like a marker.

Complete Beast represents the most complete base nutrient mix we’ve ever created, and the clearest expression of what Homegrown Primal stands for.

This isn’t about novelty.
It isn’t about hype.

It’s about resetting the foundations for everyday nutrition, and returning to what has always worked.

We're so grateful to finally be bringing this product to you, our incredible tribe.

Complete Beast.
Daily Nutrition. 
Designed by Nature.