Complete Beast
This one has been a long time in the making, and honestly, I couldn’t be more excited to finally share it with you.
Complete Beast is officially live and available to buy from today.
Now… let’s talk about why we made it, and the science behind it, because this product isn't just another “wellness supplement.”
This is real food, in its most complete form.
How Complete Beast Was Born
A few years ago, my son Rob (chef and all-round food genius) said something that completely stopped me in my tracks:
“Mum… why don’t we just freeze-dry a whole beast and encapsulate it?”
At first, I’ll admit it, I was doubtful.
Because if you know anything about organ-based nutrition, you know this isn’t a simple process. The sourcing. The preparation. The freeze-drying. The blending. The ratios. The quality control.
It’s a lot.
But once I got past the complexity, I realised something:
It was one of the best ideas I’d ever heard.
Nose-to-Tail; The Way Humans Always Ate
So, together with an athlete friend of mine, we started building what would become Complete Beast.
Not just liver.
Not just “organ meat.”
Not just the trendy bits.
But the whole animal, nose-to-tail, the way our ancestors consumed it.
And yes… I mean all of it.
Organs.
Glands.
Cartilage.
Bone.
Marrow.
Even the eyes.
Because every part of the animal holds a different nutritional purpose. Different minerals. Different peptides. Different fat-soluble vitamins. Different growth factors.
The animal isn’t designed to be eaten in parts. It’s designed to be eaten as a whole.
The Science Behind It
Modern nutrition loves reductionism.
We isolate nutrients.
We extract compounds.
We try to mimic food in a lab.
But ancestral nutrition works differently.
It’s built on synergy.
When you consume the whole animal, especially the organs and connective tissues, you’re getting nutrients in the exact form nature intended: balanced, bioavailable, and complementary.
This is where Weston A. Price’s philosophy comes in so beautifully:
“Like supports like.”
In other words:
- organs support organs
- glands support glands
-
connective tissue supports connective tissue
This is traditional nutrition, validated by modern science.
Why This Matters More Than Ever
My reasoning for making this product wasn’t just about nutrients.
It was about honour.
Because ancestral humans never wasted a beast.
They didn’t throw away the organs.
They didn’t discard the cartilage.
They didn’t toss the bones into the landfill.
They used it all, with care, respect, and deep understanding.
And look at us now.
The rubbish bins are creaking under the weight of our excess and extravagance.
We waste more than we consume.
And we’ve forgotten how to nourish ourselves properly.
Complete Beast is our way of returning to something real.
Something respectful.
Something sustainable.
Something deeply nourishing.
Designed for Every Pantry
Complete Beast was designed to be a staple, not something “special” you take for a month and forget about.
This is pantry nutrition.
So you can say, with confidence:
“I’m getting the nutrition I need to stay healthy every day.”
Even if you don’t love cooking liver.
Even if you don’t have access to nose-to-tail foods.
Even if you’re busy, travelling, training, or juggling a busy schedule.
This is ancestral nutrition made simple for modern life.
Complete Beast is Here
I'm so proud of this product.
Because it’s much more than a supplement.
It’s a return to the way we were always meant to eat.
Whole animal. Whole nourishment. No wastage.
Complete Beast is live and ready for your pantry today.
